Recalling the hedonistic spirit of decades past, COMMON HOURS proposes luxury through details that are often not for everyone to see. Imbued by a sense of time and memory, each design takes a cue from the ordinary and the extraordinary. Our garments of choice - robes, gowns and slip dresses, in their many iterations, act as blank canvases for exploration: literature, music and the figurative arts are collected and embroidered onto pieces as one would amass meanings, tattoos and talismans over time. Private and thematic ideas evolve around collective memories - feelings of love, anger or bouts of inspiration. With quiet dissent and restrained confidence, COMMON HOURS refuses conformity. Sometimes provocative, always progressive and often leaning into the underground, it is foremost a pursuit in excellence. Seeking extraordinary and unique compositions, the brand proposes a future of limitless inspiration and collaboration, layering details for the wearer in art, music, poetry and prose to imbue upon recognisable designs. This transpires on the ‘inside and out’, intricate and meticulous quality of the detailing - embroidery motifs which may appear only inside to be seen by the wearer alone, while other styles are fully reversible. The outcome is very personal; every piece holds special meaning, from the fabric and artists’ selection to the embellishments created in house. A timeless proposition for a thoughtful collector of quality garments, COMMON HOURS is for those who seek out the rare and the covetable, always holding something back - just for their personal, deliciously private contemplation.
Simple, meticulously crafted garments using
the most luxurious and unique fabrications.
Hand-embroidery in heightened sensory places
such as the wrist or the back of neck offer each piece
as a blank slate, ready for interpretation – sometimes
with meaningful, tattoo-like motifs, others
with lyrics, poetry or prose.
Channelling a spirit of rebellion and hedonism
yet wrapped in a timeless exterior, the pieces
appeal to a confident, rule-defying individual.